We absolutely love Pinterest. We’ve pinned close to 8,000 different ideas and inspirations to help you plan your wedding day and show off how our couples have designed theirs. From cakes and flowers to signage and outfits, there are wedding pins covering every single topic of wedding planning. We could go on and on about why you should utilize Pinterest while planning your dream day, but there is a right way to do it – and most people do it totally wrong.

Hear us out – you can use Pinterest in any way you want. Truly. But if you’re just pinning random things you like (or pinning way too many things), never going back to reference it after pinning them, thinking your wedding day can look exactly like the things you see, or using pins that you pinned to your “one day” board you started in middle school, you’re seriously missing out.

Pinterest can be one of the most phenomenal tools for wedding planning when it is properly used. It can not only help you find more of the things you love, but it can also be a great way to narrow in on exactly what you want and help your vendors see your vision. But, with hundreds of thousands of pins to wade through, where in the world do you start and how do you make it work for you?

First and foremost, start from scratch. 

One of our favorite parts about wedding planning is the fact that things are constantly evolving and changing. Ideas that are popular now may not have even existed 12 months ago. Similarly, how you start to envision your day changes over time. Whether you want to completely start from scratch or create a brand new board that you initially pin things from your wedding board you’ve had from years, it’s a great idea to start fresh so your wedding boards are only filled with items you 1. love and 2. are perfect for the day you’re actually planning. This will also help you start seeing more pins that you’re more likely to want to pin, versus just a random assortment of wedding pins, too.

While you’re at it, use multiple categories. 

One of the best things you can do from the get-go is to separate out your pins. If you have flowers, cake, signage, attire, decor, etc. boards, then you can easily navigate to what you’re looking for and use it as a reference when talking to specific vendors. If you’re anything like us, you’ll end up with a lot of things pinned, so utilizing multiple categories keeps it all organized. It also helps you see if there’s one thing you’re drawn to again and again or if there are duplicate items you’ve been pinning.

Have a master board, too.

When using categories – pin your heart out! Pin the flowers that are the style you want but the totally wrong color. Pin the cake board that you loved even though the cake sitting on it is hideous. That’s what those categories are for. A master board, on the other hand, is essentially a design inspiration board that is only for the best of the best pins that are exactly what you’r envisioning for your day. There should only be about 10-30 pins on it, but every pin should come together to tell the story of the vibe of your day. Any of your vendors should be able to look at it and know what your day is about without you having to do any explaining. If you do it right, a master board is a great tool to keep you on track. Anytime you’re wondering about adding something or if something goes, check it against the master.

Follow boards you love.

See a pin that you absolutely adore? Head to the board that it was pinned on to see what else has been pinned there. People use Pinterest for a ton of different things, so while you may not want to follow a random person and see what home decor items they’ve been saving, your wedding styles might be right on track with one another. You can snag some ideas from there right away, but we also recommend following the board. If you work to actively follow boards (or people) that are your style and what you’re looking for, your home feed will be more curated to what you’re looking for. This not only makes it easier to Pinterest in general, but it also makes it more likely that you’ll find unique inspirations that you love.

Pin a variety of different things. 

The Pinterest algorithm can be wonderful, but it can also get a little stuck. If you go on a pinning spree of cake inspiration, you’re going to see a ton of similarly designed cakes start popping up in your home feed. It can be a great thing if you’re really searching for the perfect inspiration, but if you’re wanting to diversify your home feed you have to pin a variety of different things (like a wedding invitation, a dress, a ring, a cake, a bouquet, etc.). Thankfully, a few quick pins can get it going again, just make sure that they’re things you love.

Use Pinterest for inspiration. 

We truly cannot say this enough. Pinterest is not designed for you to find the perfect pins and take them to your vendors and say I want exactly this. You’re going to be disappointed if that’s what you’re using Pinterest for. Instead, use Pinterest to inspire your own ideas and build your own day. Can you copy that sign you loved? Absolutely. But can you get the exact same hair and makeup or bouquet? Probably not. It’s one of the best things about weddings – how unique they are – but also a major downfall if you don’t have your expectations set.

Take your time and curate. 

There’s no rush to get the perfect Pinterest board! Take your time and find items you truly love. Don’t be afraid to go in and delete pins if you aren’t so sure about them any more or if you find something else you love more. Pinterest is a great tool, and the more you put into it the more you’ll get out of it, but it’s meant to be fun and enjoyable. You don’t have to do deep dives into Pinterest for hours every single night, but if you take your time with it you will find different things to get inspired by and make your own.